Color psychology: the basics

If you have read our previous blog posts, you are probably aware that color is a fundamental element in the design of your menu and your business. No wonder, because color is one of the most powerful communication tools in marketing because it influences your mood, appetite, actions and reactions. Thus, color psychology has been used in marketing for years.

Moreover, there has also been a lot of research on colors and their influence on consumer behavior and decisions. What turns out? It’s also very sector related. For example, what works for an insurance office does not directly do so for a restaurant. So as the owner or operator of a hospitality business, it is advisable to take a moment to delve into color psychology to discover what it can do for your business.

Because did you know that certain colors can trigger hunger? Make you stay longer in your establishment or even order more? Or just the other way around, colors can make people stop being hungry or get confused. We will be happy to tell you all about which colors suit your business best and how to use them in your menu.

How do you use color psychology in your business?

“>The colors of your branding and interior design
So which colors are best to use for a hospitality business? That question cannot be answered unequivocally because it depends in part on what type of business you run. What works for one may not work for another. It all depends on the values you stand for, the feeling you want to create AND the type of products you serve. However, there are a few general “guidelines” you can follow.

Black

“>Keywords: Elegance, formal, boldness and power

Use in: Bars, nightclubs

Effect: Black generally represents a bit of mystery, but is also very elegant and formal, or just very cool. So by using a lot of black, you can make a striking statement. However, use the color sparingly, and mainly to make other colors stand out. Too much black can quickly make a space too dark or give the impression of being small. That won’t make your customers feel good.